Said to be his dream from the beginning of his career as a cartoonist, in 1954 C.E., Walt Disney began construction of his new brainchild, a "Theme Park". In it, he would have flying elephants and giant teacups; a fairy-tale castle, moon rockets, and a scenic railway; all inside a magic kingdom he called "Disneyland." Built in rural Anaheim, California, the park was situated near the new Super Highway, which would draw visitors in. Disneyland was expensive, and Disney had trouble finding financial support for his baby. To both promote and pay for the park, he hit upon the idea to create a television show about Disney and Disneyland. It was a success. The park opened only a year after construction, and became not only middle-class white America's dream vacation, but an incredibly lucrative affair for Disney. Containing little "sub-parks" with separate themes such as "Tomorrowland" and "Adventureland", this was the whitewashed and happy non-reality that all of Disney's patrons dreamed of. Indeed, by the time the park opened, the "host" of the place, Mickey Mouse, was better known by Americans than any real person past or present... and Walt was richer than his wildest dreams of avarice.